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Bratz and Barbie @ Girl-Doll Fashion Gossip

  Bratz and Barbie (Doll Article)

(September 12, 2008 by JeZz Send DollMail )
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You might not realize that two of your favorite dolls locked in a pretty serious battle. Well, technically the fight is over, because a judge recently declared a winner. Bratz, it would seem, really belong to the company that makes Barbie. Why? Because the man who invented the first four Bratz dolls worked for Barbieís Mattel when he was struck with the fashion inspiration. This makes his idea company property.

Copyrights

When you have a terrific idea, you want to show ownership of it. To do so, you register the idea with a copyright. There are copyrights all around us, youíll know them by the sign: © This means you canít take or copy the idea as it is owned by someone else.

In the case of Barbie and Bratz, there is a rule stating any related brilliant ideas of an employee belong to the employer in most cases. This means a brainstorm about a great new type of doll you happen to have while working to create other dolls technically should have been passed along at work and Mattel should have made Bratz alongside Barbie. This didnít happen obviously.

$40 Million

Bratz are worth about $250 million a year. Thatís a lot of money for sassy, urban dolls. Mattel has actually been losing money to the maker of Bratz because fewer Barbies are being sold thanks to the popularity of the Bratz dolls. As far as Mattel is concerned, a product being sold that should have been theirs was intolerable. If that product is hurting their main business, there are serious consequences.

Mattel took MGA Entertainment, the maker of Bratz, to court and after years of arguments, the courts agree that Mattel got the short end of the stick. Bratz should have been Barbieís sister, and now MGA Entertainment is going to pay the price. That price is $40 million as assigned by the courts.

The Real Result

The real sticking spot is what happens after the money changes hands. MGA Entertainment can probably pay the money, but if the four original dolls, Cloe, Sasha, Yasmin and Jade all belong to Mattel, where does that leave the Bratz dolls?

Only time will tell, of course, but most are assuming that MGA Entertainment will simply sell out the rest of the line to Mattel or have to make serious changes to stay in the market if they lose the most popular fashion dolls of our time to the competition.

You might be wondering what this has to do with you. It you happen to like Bratz dolls, plenty can change almost overnight. Right now the courts are still deciding who owns the dolls. If they stay where they are, itís likely youíll see a price change on your favorite products to make up the fine they have to pay Mattel. If, however, the judge takes a hard line, heíll give the entire business to Barbie, and Bratz as we know them might very well disappear.


Comments
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phantomfan12

19/Female
Morrisville, VA
Posted On: October 15, 2008
Umm... Why does everyone on this site hate Bratz? Personally I think the Bratz are way cooler, and I don't think they're slu'tty I think they dress like the majority of teenagers do.

But this whole doll battle cost me my favorite doll line of all , Flavas. Out of ANY doll line I'd ever seen before they looked the most realistic. Mattel made them I believe.

But they got canceled because the Bratz outsold them BIG-TIME.

I used to hate the Bratz but now I think the number of Bratz dolls in my closet is creeping up on the amount of Barbies.
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x_Mischief_Man

24/Female
Australia
Posted On: September 18, 2008
Go onto Wiki, get the real truth, The man that actually gave the sketches to MGA was working for Mantel, So that means MGA needs to pay atleast half of what they're earning to Mantel.

P.S That man was in a large amount of trouble. I also like how they made Barbie's hips wider, that should discourage anorexia.

Barbie looks really realistic, plus I luv the Barbie Diaries movie! Go Barbie and Skye!
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tootoorooroo

19/Female
Hanford, CA
Posted On: September 16, 2008
Yay I've hat.ed Bratz since they first came out!!!Granted I was only about 6 at the time but I can't wait until they are gone!(If they go that is heres hopin'!)
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Sadi__x

25/Female
United Kingdom
Posted On: September 15, 2008
Black Canary Barbie Doll

RULES

x
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dadezgurl

21/Female
Antarctica
Posted On: September 14, 2008
wow...... oh wellz

that is really funny though
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KITTYx

100/Female
Niger
Posted On: September 14, 2008
Barbie's boo.bs are bigger then mine. Bratzs heads are bigger then my bo.ob aswell.

They need to fix something there. [;

+K
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padawancub

23/Female
Hopkinsville, KY
Posted On: September 14, 2008
I have never liked Bratz, simply because they don't look very realistic. I must agree with never_more on the fact that Bratz dolls look, well, sl**y. Barbie dolls look more realistic, at least to me. If Bratz dolls were real, I believe they are the ones who would not be able to walk properly. Barbie at least looks like how a normal person might, if she were to be quite skinny.

Anyway, I hope the judge gives Bratz over to Mattel. If Bratz were to disappear altogether, I personally would jump for joy, because I think America is better without them. Great article!!
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never_more

21/Female
Arvada, CO
Posted On: September 13, 2008
I personally think both are rather idi.otic. Bratz are really very sl.utty, there's some in Halloween costumes you might see on a play boy bunny, thigh highs and all. Barbie, well, let's put it this way: is she were to be real, she would only be able to crawl on her hands because her "proportions" are way out of whack.
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LancasterPrinc

25/Female
Nashville, TN
Posted On: September 13, 2008
HMUX: This article has only been out one day. Of couse it only has two comments besides yourself, duh.

Anyways, I like Barbies better, they're less trashy. Granted, I'm 20 years old so Bratz were popular after my days of plastic dolls. I had one Bratz doll, but after getting it realized that I liked my old Barbies better. They're high heels are cuter and as unrealistic as Barbie's proportions are, Brats are even worse, lol. Plus Babie is for girls of all ages: collectors editions. I hope to start my own collection soon all thanks to my sister in law (23 years old) who has her own BEAUTIFUL collection of Barbies. Anywho, that's my two cents. And by the way GREAT ARTICLE... and to those who say otherwise: look what site you're on...it's DOLL palace.
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KITTYx

100/Female
Niger
Posted On: September 13, 2008
Notice how you only have TWO comments(NOt including my self).

That means no one cares about these type of things.

And I'm saying this in a nice way, my dear.

Personally, I think your post aout books and "embarrasing momments' are a heck of alot better.

Oh and this is me being nice again...

Stop fuucking with "gothic People'.

There people. ._.
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Silent_Wolf

21/Female
Weirton, WV
Posted On: September 13, 2008
The Bratz dolls will probably become Barbies of a different variety, of course. This is almost as stupid as that lawsuit Nintendo's in over the Wiimote; a smalltime company is accusing them of stealing technology from them.
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HSMbabex

19/Female
Los Angeles, CA
Posted On: September 13, 2008
WOAH.

Didn't know that.

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